Making logistics easier

Loady is a standardized platform for reliable loading and unloading requirements. Loady optimizes the entire B2B transportation process: from freight procurement, freight ordering, transportation planning and dispatching, to actual delivery.

Use cases

for Companiesfor Carriers

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One platform for logistics requirements

Reliable and secure transportation of goods requires an effective communication among producing  companies, carriers, truck drivers and customers.

Loady provides a unique structure for product- and site-specific (un-)loading requirements, including pre-product restrictions and cleaning requirements. 

Loady offers a single source of truth to the entire logistics business of all industries.

By connecting the dots and enabling a true end-to-end communication of reliable logistics requirements, Loady makes logistics much easier.

All parties involved in logistics win with Loady: from freight procurement, transport order management and planning, dispatching and the physical delivery of goods itself.


Up-to-date and
in all languages

The principle of Loady is very simple: companies maintain the requirements applying to the products they produce or receive at their local sites and then share them with their assigned business partners.

With Loady, for the first time in logistics, all requirements for loading and unloading even the most complex products can be entered and maintained up-to-date in one common, standardized structure. 

From now on, there will be only one truth that all users will be able to view in the main languages, starting with English and German. Already in 2023, Loady wants to offer reliable requirements in French, Polish, Russian, Spanish and Italian, too.

Data responsibility, feedback, and update checks help us to ensure high data quality.

Loady Co-Founders Stefanie Kraus, Elzbieta Wiankowska and Dennis Jantos


“With Loady, we solve a fundamental breaking point in logistics. From now on relationships between shippers, carriers, truck drivers, and customers will change.  Loady will save money and precious time for all logistics partners – and it will be a key success factor for further digitization and automation.  Loady is a real win-win to all partners.”

Ela (Elzbieta Wiankowska) and Steffi (Stefanie Kraus) are the Co-Founders of Loady. In November 2021, they started to develop the Loady platform as a venture of Chemovator – the venture builder of BASF. In Juli 2022 Dennis Jantos joined the Team as Co-Founder, completing the founding team.

From the very first moment, Steffi and Ela invited experts from producing companies and logistics service providers to take part in the validation and testing of Loady to ensure that Loady matches real needs in logistics.

The Loady experience

FAil-safe Transportation

From now on, transport planning will be much easier. With Loady, producing companies are able to forward up-to-date requirements for loading and unloading when they hire a logistics service. Consequently, carriers can organize the whole delivery much better, beginning with the selection of the right truck and equipment. Drivers will be able to view the relevant requirements for their transport in many different languages.
There will be far less truck rejections and delays - and much less discussions and troubleshooting!
Customer satisfaction will increase: with reliable data on requirements in a comprehensive format, even shipping new products to customers or onboarding new carriers will work smooth and seamless.

Reliable master data

With up-to-date product and company-specific requirements, it finally becomes easy to manage freight procurement processes, match trucks according to local conditions, organize the logistics service efficiently and ensure smooth loading and unloading processes.
Loady stores site- and product-specific logistics requirement in a unique, common structure - including preload restrictions and cleaning requirements. With Loady API, high quality requirements' data can communicate directly with company systems.

Effective collaboration and communication

All parties benefit from an effective communication of requirements among the logistics partners. By reducing overall efforts in troubleshooting and double-checking, Loady improves the collaboration among producing companies, carriers, truck drivers, and customers and increases overall supply chain efficiency and customer satisfaction.